Feedback is crucial to understanding customer needs, but the interactions a business has with its customers are only one part of the equation. Customers talk to each other about what works and what does not—on social media, online review sites and feedback forums. Zendesk promotes customer engagement and strengthens connections on a customised, branded platform.

Guide new customers and empower longtime users with advanced community management features. Have members of your support team step in and help out or appoint community managers to moderate and keep discussions on topic. Users can sort and follow posts to stay informed with the latest updates.